Undaunted commitment to growth and progress

At Jaseena we’ve been spreading happiness and building trust since 1975. With over 25 years of experience distributing international perfume brands, we’ve grown into a trusted partner for brands looking to make their mark in the GCC.

We made a strategic move to the UAE in 1989. This shift opened the door to exciting opportunities, and we’ve since expanded our portfolio to include perfumes, beauty, health, hygiene, and household cleaning products—products that enrich lifestyles and create memorable experiences.

We’re more than just distributors; we’re innovators. From third-party logistics to omni-channel distribution and direct-to-consumer fulfillment, we provide sustainable solutions that add real value to your business. With offices in the UAE, Oman, and Saudi Arabia, we connect brands to the Middle East, Africa, Far East, and South East Asia.

Let’s grow together. Partner with us to elevate your brand, explore untapped markets, and create a lasting impact in the GCC.

1975

Established
in Singapore

1989

Shifted base to UAE to
serve Middle East

1992

Diversified business to
include trading and distribution
of well-known watch brands

1995

Launched Louis Arden Watches,
our flagship brand, and
expanded to provide 3PL,
distribution and DTC solutions

1998

Launched a retail outlet for
perfumes and cosmetics

2004

Widely expanded
our perfumes and
fragrances line

2007

Commenced
operations in Qatar

2008

Commenced
operations in Oman

2010

Launched our distribution
network in Africa

2013

Expanded to include
ecommerce services and retail
event management

2014

Established flagship retail
outlet for watches

2015

Commenced operations
in Saudi Arabia

2016

Launched our distribution model
in UAE, KSA, Oman and Qatar

2019

Established our
Sweden Office

2020

Expanded to include logistical
services and added hygiene,
wellness and babycare products

Tailored B2B and B2C Solutions for the GCC

At Jaseena, we understand that health, beauty, and hygiene products require care and expertise. That’s why we provide custom B2B and B2C fulfillment solutions designed to meet the unique needs of your brand as you enter the Middle East market.

Our cutting-edge systems, powered by centralized ERP integration, ensure complete transparency, easy tracking, and seamless operations—whether managing bulk orders or direct-to-consumer fulfillment. By leveraging our strong networks and omni-channel strategies, we connect brands and customers across the GCC with precision and care.

We’re more than logistics partners; we’re committed to protecting your brand and driving your success in this fast-growing region. Together, we can create sustainable connections that deliver value at every step.

Product Distribution and trading

Enabling you to reach your customers in a variety of B2B and B2C markets across the GCC

Third Party Logistics Solutions

Accomplish more with our extensive shipping, warehousing, inventory management and order fulfillment solutions

Ecommerce and Sales Management Services

Increase your revenues by selling directly to your customers in the GCC through custom-built ecommerce portals

Brand Management Services

Elevate your brand’s visibility and impact with tailored strategies for the GCC market.

Exploration of New Markets

Expand your horizons and unlock growth opportunities to increase revenue streams

Our brandS

Our brandS

Our Distribution Network

Our Distribution Network

Facilitating your pan-GCC growth and expansion

At Jaseena, we pride ourselves as the leaders in B2B and online wholesale distribution in the world of health, hygiene, beauty and fragrances. We are highly experienced in the area of supplying multi-location retailers and through our network of shared and dedicated facilities, we service major retailers with direct-to-distribution centre, direct-to-store, and drop ship programs.

Focussed on robust and successful order fulfillment, Jaseena is well positioned to give you the speed, service, and scalability you need to ensure a positive customer experience. With our extensive knowledge of the market and state-ofthe-art logistics facilities, we are confident of providing you with the support that you deserve

END TO END
LOGISTICAL SOLUTIONS

NEW OPPORTUNITIES AND NEW MARKETS TO INCREASE REVENUE

ECOMMERCE AND SALES MANAGEMENT SERVICES

A MESSAGE FROM OUR CEO

At Jaseena, we’re here to make your supply chain seamless and stress-free. We offer flexible, end-to-end solutions for consumer goods manufacturers—covering everything from consulting and planning to warehousing, packaging, logistics, and distribution.

With over 40 years of experience in the GCC and MENA region, we understand the challenges of getting your products to market. That’s why we focus on anticipating your needs and delivering tailored solutions for industries like perfumes, cosmetics, wellness, hygiene, mothercare, and babycare.

Our sustainable, reliable systems give you the visibility and control you need to meet customer demands with fast, multi-channel order fulfillment. Let us help you stay ahead and take your business to new heights!

Warm regards,

Imtiaz Ahmad Minhas

OUR LEADERSHIP TEAM

Imtiaz Ahmad Minhas

Imtiaz Ahmad Minhas

Chairman & CEO

Aamer Shahzad

Operations Director

Aamer Shahzad Minhas

Director – Operations

Sarfraz Ahmed

Sales Director

Sarfraz Ahmed Minhas

Director – Sales & Marketing

Rudra Dasgupta

Business consultant

Rudradev Dasgupta

Business Advisor

Addresses

UNITED ARAB EMIRATES

JASEENA TRADING CO. LLC
P.O.Box: 55957
#1007, 10th floor, E
NBD New Building,
Deira Creek Road, Al Ras, Deira,
Dubai, United Arab Emirates
Tel: +971 4 255 5901
Fax: +971 4 255 5902

OMAN

MUSCAT CITY GIFT
Office 502, next to Shell Gas
Station,
Wadi Kabeer, MBD Area
Muscat, Sultanate of Oman

Tel: +968 9614 1910
Office Tel: +968 2472 7494

SAUDI ARABIA

ABDULLAH SAEED
AL MOGRIBI TRADING EST
Block #3, Area 3040,
Istanbul street North, As Sulay,
Riyadh, Kingdom of Saudi Arabia
Tel: +966 11 270 QATAR1115

QATAR

JASEENA TRADING CO. WLL
P.O. Box: 17180, Floor 22,
Tornado Tower,
West Bay
Doha, Qatar
Tel: +974 4429 4994

SINGAPORE

JASINA COSMETICS PTE LTD

15 Changi North St 1,
#01-16/17
ILofts@changi
Singapore 498765

Tel: +65 6548 4862
Fax: +65 6543 4863

SINGAPORE

JASINA COSMETICS PTE LTD
Branch: #01-11, High
Street Centre,
North Bridge Road
Singapore 179094
Tel: +65 6338 5266
Fax: +65 63371634