About Us

Jaseena: Undaunted commitment to growth and progress

Since 1975, Jaseena has been a trusted partner in distributing international perfume brands. Expanding to the UAE in 1989, we’ve become a leader in perfumes, beauty, health, hygiene, and household products.

More than distributors, we’re innovators—offering third-party logistics, omni-channel distribution, and direct-to-consumer fulfilment. With offices in the UAE, Oman, and Saudi Arabia, we connect brands to the Middle East, Africa, and beyond.

Let’s grow together. Partner with us to expand your brand and make a lasting impact in the GCC.

empowering

50 Years of Tradition

OUR CORE DRIVERS

BUILT ON VALUE, DRIVEN BY IMPACT. EMPOWERING COMPANIES THROUGH EFFECTIVE SOLUTIONS SINCE 1975

care

care

We prioritize people, partnerships and the planet in every decision

sustainability

SUSTAINABILITY

Committed to long-term growth that respects our environment

trust

trust

Nurtured over 5 decades, through transparency and reliability

empowerment

empowerment

Helping businesses and communities thrive together

A MESSAGE FROM OUR CEO

At Jaseena, we’re here to make your supply chain seamless and stress-free. We offer flexible, end-to-end solutions for consumer goods manufacturers—covering everything from consulting and planning to warehousing, packaging, logistics, and distribution.

With over 40 years of experience in the GCC and MENA region, we understand the challenges of getting your products to market. That’s why we focus on anticipating your needs and delivering tailored solutions for industries like perfumes, cosmetics, wellness, hygiene, mother care, and baby care.

Our sustainable, reliable systems give you the visibility and control you need to meet customer demands with fast, multi-channel order fulfilment. Let us help you stay ahead and take your business to new heights!

Warm regards,

Imtiaz Ahmad Minhas

OUR LEADERSHIP TEAM

Imtiaz Ahmad Minhas

CEO

Aamer Shahzad minhas

Director – Operations

Sarfraz Ahmed minhas

Director – Sales & Marketing

Rudradev Dasgupta

Business Advisor