About Us

Jaseena: Undaunted commitment to growth and progress

Since 1975, Jaseena has been a trusted partner in distributing international perfume brands. Expanding to the UAE in 1989, we’ve become a leader in perfumes, beauty, health, hygiene, and household products.

More than distributors, we’re innovators—offering third-party logistics, omni-channel distribution, and direct-to-consumer fulfilment. With offices in the UAE, Oman, and Saudi Arabia, we connect brands to the Middle East, Africa, and beyond.

Let’s grow together. Partner with us to expand your brand and make a lasting impact in the GCC.

Our Journey |

Years Of Tradition

A look into the last 50 years and the obstacle’s that were defeated.

Years Of Tradition

A look into the last 50 years and the obstacle’s that were defeated.

50 Years of Tradition

1975

Jaseena was established in Singapore

We shifted our base to UAE to serve the Middle East market

1989

1995

Launched Louis Arden (flagship watch brand) and expanded to provide 3PL, distribution and DTC solutions

Commenced our operations in Oman and Qatar

2008

2013

Expanded to provide e-commerce services and retail event management

Commenced our operations in the Kingdom of Saudi Arabia

2015

2019

Established our Sweden office to service the European market

Expanded our product portfolio to include hygiene, wellness and baby care products

2020

Tailored B2B and B2C Solutions for the GCC

At Jaseena, we understand that health, beauty, and hygiene products require care and expertise. That’s why we provide custom B2B and B2C fulfillment solutions designed to meet the unique needs of your brand as you enter the Middle East market.

Our cutting-edge systems, powered by centralized ERP integration, ensure complete transparency, easy tracking, and seamless operations—whether managing bulk orders or direct-to-consumer fulfillment. By leveraging our strong networks and omni-channel strategies, we connect brands and customers across the GCC with precision and care.

We’re more than logistics partners; we’re committed to protecting your brand and driving your success in this fast-growing region. Together, we can create sustainable connections that deliver value at every step.

Product Distribution and trading

Enabling you to reach your customers in a variety of B2B and B2C markets across the GCC

Ecommerce and Sales Management Services

Increase your revenues by selling directly to your customers in the GCC through custom-built ecommerce portals

Third Party Logistics Solutions

Accomplish more with our extensive shipping, warehousing, inventory management and order fulfillment solutions

Brand Management Services

Elevate your brand’s visibility and impact with tailored strategies for the GCC market.

Exploration of New Markets

Expand your horizons and unlock growth opportunities to increase revenue streams

OUR CORE DRIVERS

BUILT ON VALUE, DRIVEN BY IMPACT. EMPOWERING COMPANIES THROUGH EFFECTIVE SOLUTIONS SINCE 1975

care

We prioritize people, partnerships and the planet in every decision

SUSTAINABILITY

Committed to long-term growth that respects our environment

trust

Nurtured over 5 decades, through transparency and reliability

empowerment

Helping businesses and communities thrive together

A MESSAGE FROM OUR CEO

At Jaseena, we’re here to make your supply chain seamless and stress-free. We offer flexible, end-to-end solutions for consumer goods manufacturers—covering everything from consulting and planning to warehousing, packaging, logistics, and distribution.

With over 40 years of experience in the GCC and MENA region, we understand the challenges of getting your products to market. That’s why we focus on anticipating your needs and delivering tailored solutions for industries like perfumes, cosmetics, wellness, hygiene, mother care, and baby care.

Our sustainable, reliable systems give you the visibility and control you need to meet customer demands with fast, multi-channel order fulfilment. Let us help you stay ahead and take your business to new heights!

Warm regards,

Imtiaz Ahmad Minhas

OUR LEADERSHIP TEAM

Imtiaz Ahmad Minhas

CEO

Aamer Shahzad minhas

Director – Operations

Sarfraz Ahmed minhas

Director – Sales & Marketing

Rudradev Dasgupta

Business Advisor

About Us

Jaseena: Undaunted commitment to growth and progress

Our Journey |

Years Of Tradition

1989

1995​

2008

2015

1975

1992

1998​

2013

2007

2010

2004

2008

2013

2015

2019

2014

2016

2020

1975

1989

1992

1995

1998

2004

2007

2008

2010

2013

2014

2015

2016

2019

2020

Years Of Tradition

1989

1995​

2008

2015

1975

1992

1998​

2013

2007

2010

2004

2008

2013

2015

2019

2014

2016

2020

1975

1989

1992

1995

1998

2004

2007

2008

2010

2013

2014

2015

2016

2019

2020

50 Years of Tradition

1975

1989

1995

2008

2013

2015

2019

2020

1995

1998

1995

1998