We wish you a meaningful and mindful Earth Day.
May your actions, like ours, plant the seeds of change. At Jaseena, Earth Day isn’t just a calendar event—it’s a way of life. Rooted in care, wellness, and responsibility, we proudly practice sustainability across every level of our operations. This Earth Day 2025, we reflect on the conscious steps we’re taking daily to build a greener tomorrow: At Jaseena, Earth Day isn’t just a calendar event—it’s a way of life. Rooted in care, wellness, and responsibility, we proudly practice sustainability across every level of our operations. This Earth Day 2025, we reflect on the conscious steps we’re taking daily to build a greener tomorrow: Our ongoing Sustainability Practices 1. Responsible Electricity Usage From our offices to our warehouses, energy conservation is essential. We’ve implemented smart lighting systems and energy-saving protocols to keep our operations efficient and eco-friendly. 2. Zero Food Wastage Policy Food is never taken for granted at Jaseena. Across all our locations, we ensure minimal waste through careful planning, awareness, and redistribution efforts. 3. Paper? Only When Necessary Digital-first is our mindset. Whether it’s documentation or communication, we only print when absolutely required—helping us reduce paper waste significantly. 4. Recycle, Reuse, Reduce—A Way of Life From daily habits to larger operational decisions, the 3 R’s are deeply ingrained in our workplace culture. We regularly conduct awareness drives and encourage every team member to contribute mindfully. More Than Just a One-Day Commitment For us, sustainability isn’t about trends or checkboxes—it’s about legacy. Every mindful decision we make today helps create a more beautiful and resilient planet for tomorrow.“We don’t inherit the earth from our ancestors—we borrow it from our children.” Learn more about our long-term sustainibility initiatives.
Jaseena International Group – Strategic Conference 2025
A day of Vision, Alignment and Action. On April 11, 2025, we gathered as one team at the Crowne Plaza, Jumeirah, Dubai for our Internal Strategic Conference — a pivotal full-day session designed to reflect, realign, and reimagine the future of Jaseena International Group. In today’s fast-paced and ever-evolving business landscape, pausing to recalibrate purpose, revisit strategy, and realign teams is not a luxury — it’s a necessity. This wasn’t just a typical planning session. It was a 360-degree strategic reset — designed to reflect on what we’ve achieved, acknowledge where we can improve, and clearly define the path forward as we serve our partners, clients, and markets across the GCC. With participation from leadership and department heads across operations, marketing, finance, sustainability, and innovation, the conference was a dynamic blend of bold ideas, honest introspection, energizing collaboration, and strategic direction-setting for the rest of 2025 and beyond. Here’s what the day looked like: 1. Vision, Mission & Purpose Review:We began by reaffirming our core — revisiting who we are, why we do what we do, and how we envision the future of Jaseena as an industry leader. 2. Valuation & Strategic Positioning:Explored internal benchmarks and external market positioning as we continue to scale and grow in the region. 3. Setting the Priorities for 2025:A deep-dive session on our most important company-wide goals — sharpening our collective focus. 4. OKRs & KPIs:Mapping out measurable outcomes across all departments to ensure alignment, clarity, and accountability at every level. 5. 2024 Performance Review (Led by Durwang Salvi):Reviewed milestones and learnings from the past year — acknowledging wins, and reflecting on what we can do better. Read more on this topic. Read more 6. Budgeting (Led by Usman Umer):Discussed how we allocate resources to power both innovation and operational efficiency. 7. Increasing Efficiency (Led by Sarfraz Ahmed Minhas):Explored smarter workflows, reduced redundancies, and agile internal systems to support our fast-paced operations. 8. Marketing Initiatives (Led by Aamer Shahzad Minhas, with Shilpi Paul):A roadmap for brand visibility, digital activation, and campaign rollouts for our perfume brands across the GCC. 9. Learning, Development & Innovation:Strategizing upskilling, internal training frameworks, and future-proofing our teams. 10. Sustainability (Led by Aamer Shahzad Minhas):Reinforced our commitment to building a greener, more conscious company — both in logistics and brand storytelling. 11. Final Review & Action Points:Every participant contributed clear takeaways, ensuring our momentum continues beyond the room. This wasn’t just a meeting. It was a milestone! We say that for a good reason. At Jaseena International Group, we believe that clarity fuels progress, and collaboration drives excellence. That’s why our annual strategic conference isn’t just a date on the calendar — it’s a cornerstone of how we grow, together. It’s a moment to pause, look inward, and collectively shape what the next chapter of our story should look like — not just for us, but for our partners, our people, and the brands we proudly represent. It reminded us that strategy isn’t just about numbers and charts — it’s about people, purpose, and passion. To the entire Jaseena family — thank you for showing up, speaking up, and stepping up. To our partners — we’re excited for what lies ahead, and we can’t wait to keep creating value, one scent at a time.
Sustainibilty Initiative: Small Steps, Big Impact
At Jaseena, sustainability isn’t just a goal—it’s the heartbeat of everything we do. As stewards of a better future, we believe that even the smallest actions can create ripples of positive change. This belief drives us forward, shaping our decisions, initiatives, and the way we work every day.
Changing Trends in Middle East Perfume Industry: A Blend of Tradition and Modernity
This article is the first in a three-part series exploring the perfume industry in the Middle East. Stay tuned for the next installment in our upcoming newsletter, where we’ll delve into the “Market Dynamics of the Perfume Industry in the Middle East.”
Jaseena’s Year End Internal Conference
As we step into 2025, let’s not just aim for professional excellence but also take time to nurture our personal dreams. Together, we can achieve greatness by aligning our individual aspirations with the collective vision of Jaseena Group.” – Mr. Sarfraz Ahmad (Our Sales & Marketing Director)
